Advert analysis

Tuesday 29th September

Kill your speed or live with it

Who is the target audience for the advertisement?

The target audience for this advert is clearly aimed at the average car owner. You can tell this from the advert because the man in it is living a very typical life, he gets up, gets ready, goes to work and goes to bed. In all of these scenarios a little boy - which is made obvious that the man in the advert killed by driving over the speed limit - haunts his sense with the site of his death. This is shown in the picture below. It never leaves your mind, the guilt of knowing you've ended someone's life is terrible, and utterly impossible to let go. This is what the advert is trying to make aware to car drivers, so people know the haunting consequences of driving over set speed limits. It doesn't just effect the person who gets hit by the car not the friends and the family that have to live with the loss, but also the driver of the car. 

What was the message communicated by this advert?

The advert gives plenty of examples of day to day activities that have been ruined by the car accident just because his own conscience can't let him get over the gravity of the situation and how he is haunted by the image of this child. In all of the scenes he can't even bear to look at the dead child and the way he looks away adds effect to this advert and helps get the message across at how unbearable life has become. Throughout the advert the sounds are all very droll and gloomy, but especially in the last scene where we hear him sigh loudly and almost burst into tears which clearly shows how distraught he feels. I think that the biggest way the advert shows consequences is the way the child haunts him, the way he never moves throughout or changes position adds to the emotion and impact of the advert. 

Visual devices used to help put across the message

The weather in this advert helps get across the way he feels and helps show how depressed he is, it gives the scene a gloomy feel. Also, how no one else can see the boy represents his own personal struggle and how it is nothing but his fault, scaring the viewer by showing them what the may have to deal with.